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Coca Cola Porsche
Project Type
Photography
Date
April 2023
Coral Gables, Fl
The Porsche 962 was one of the most dominant sports prototype race cars of the 1980s, designed for IMSA and Group C competition. Introduced in 1984, it combined reliability, aerodynamic efficiency, and Porsche’s legendary engineering — powered by a turbocharged flat-six engine.
The Coca-Cola Porsche 962 specifically refers to the 962 fielded by Bob Akin Motor Racing, featuring the bright red Coca-Cola livery that became one of the most recognizable looks in American motorsport. Bob Akin, a successful racer and team owner, drove the car alongside stars like Derek Bell and Hans-Joachim Stuck in major events like the 24 Hours of Daytona, 12 Hours of Sebring, and IMSA GT Championship races.
Although the Coca-Cola 962 faced fierce competition from factory-backed teams, it remained a fan favorite for its bold design and underdog spirit. Today, it’s remembered as an enduring symbol of 1980s endurance racing and one of the most iconic liveries ever worn by a Porsche.
The Porsche 962 was one of the most dominant sports prototype race cars of the 1980s, designed for IMSA and Group C competition. Introduced in 1984, it combined reliability, aerodynamic efficiency, and Porsche’s legendary engineering — powered by a turbocharged flat-six engine.
The Coca-Cola Porsche 962 specifically refers to the 962 fielded by Bob Akin Motor Racing, featuring the bright red Coca-Cola livery that became one of the most recognizable looks in American motorsport. Bob Akin, a successful racer and team owner, drove the car alongside stars like Derek Bell and Hans-Joachim Stuck in major events like the 24 Hours of Daytona, 12 Hours of Sebring, and IMSA GT Championship races.
Although the Coca-Cola 962 faced fierce competition from factory-backed teams, it remained a fan favorite for its bold design and underdog spirit. Today, it’s remembered as an enduring symbol of 1980s endurance racing and one of the most iconic liveries ever worn by a Porsche.
